Innovations have become an integral part of Ukraine's future, our way of winning peace for ourselves and for the civilized world. Safe schools, prosthetics, and demining are just a few of the essential prerequisites of life in Ukraine today. The state innovation platform was launched to urge free development of breakthrough ideas that bring us closer to victory and provide the basis for Ukraine's economic development.

To give the project a voice worthy of its scale, the Ministries turned to us. Our team developed the name for the project, its branding, its site, and a promotional video explaining the strategy and guiding through the steps of its implementation.

The successful implementation of such a strategy is a win-win for everyone. This is how the project's name, WINWIN, came about.

A key element of its branding is a supernova, a star that can dramatically increase its brightness. This is how we see Ukraine and the potential of everyone involved in its development.

We have depicted this modernity, openness, innovation, and omnichannel nature of the WINWIN strategy in the design of the project's website, combining AI-generated images with craft work on design and animation.

The idea of combining modern technologies and sustainable development, as well as humanitarian, economic, and military innovations found its way in each visual aspect of the strategy.

The Global Innovation Vision was presented before the eyes of the highest officials of Ukraine at the event led by the Ministry of Digitalization and the Ministry of Education and Science in December 2023, Kyiv.

We act because we cannot afford to lose.

Ukraine wasn’t prepared for the war as it never sought it. Our country had to face the full-scale invasion by Russia as it is, and deal with it with limitations and creativity we had. And we keep on.