CleanMyMac. The MacBook cleaner that does it all

CleanMyEx

app
campaign
techno humanism
world domination
CleanMyMac by MacPaw is an all-in-one Mac app helping to tidy up both your computer and your life.

In late October 2024, the app was prepping for a major update — and wanted to reach as many new users as possible.
To highlight the joys and struggles of decluttering, we launched an ad campaign called CleanMyEx, inspired by a universal experience — having an apartment full of your ex's stuff you just can’t bring yourself to toss.
Have you heard this soundtrack?
Play the video again.
There you go. Now you'll be humming this melody for the rest of the day. Because this music was composed by the talented Ukrainian musician Cape Cod and voiced by the Ukrainian star of the new scene Brykulets.

And that is exactly what the CleanMyMac users will be listening in the coming months around the world. 
The term Soft power takes on a new meaning, doesn't it?

Making Of

In this campaign, CleanMyMac swoops in to bring instant clarity with a tidy, organized system. It’s that satisfying moment when you finally get your life back under control — well, at least on your Mac.

MacPaw

Brand Marketing Manager — Yuliia Chuzha
Senior Creative Copywriter — Kateryna Malashok
Design Director — Oleksandr Kravchuk
Marketing Design Lead — Yuliia Volodina
Senior SMM Specialist — Yevheniia Liulko
PR Specialist — Anastasiia Sulzhyk

HyperNormal

Copywriter, Vocal Rambler — Anna Kashchieieva
Art Director — Maxim Nazarov
Strategist — Maryna Dyka
Motion Designer — Oleksandra Dashko
Project Manager — Kostia Kotov
Brand Leader, Music Enthusiast — Valentyn Paniuta

Limelite Production

Director — Helen Takkin 
DOP — Anton Fursa
EP — Vlad Bolyelov
BP — Viola Filenko
LP — Eugene Zdorovylo
Music — Cape Cod (Max Sikalenko)
Vocalist — BRYKULETS (Ivan Ishchenko)
Sound design — Caveman Records (Vlad Kurach & Vitalii Kandyba)
Post-production studio — Fiber Studio 
1AD — Kris Ilina
PA — Maksym Prokopenko
Production Designer — Max Nimenko 
Stylist — Lena Ignatenko 
Production Manager — Anton Chernikov 
Gaffer — Leonid Sydorenko 
AC — Serhii Zakrevskyi
Playback — Oleksii Honiailo
MUA — Maryna Semenova
Casting Agency — EasyCasting 
Casting Director — Karina Melnychenko
Photographer — Danylo Pryvit

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