Cannes Lion Award
Creative Business
Diia. State Services Online

How Can One App Change the Whole Country?

comms strategy
social impact
is it future?
In 2019, the newly established Ministry of Digital Transformation of Ukraine set about transforming an outdated system of public services and creating a digital state—the one that would provide prompt and stress-free online services as a one-stop shop.
To transform the system into a human oriented service, we changed the way the government interacts with its citizens by re-engineering dozens of state services and making them available on tap on the one online portal and within the only mobile app named Diia (‘action’ in Ukrainian).
Diia. Digital State became a magnet that attracted leading IT companies, international funds, and Ukrainians who believe in their country's future and are eager to put these changes into action.

The project inspired millions of people to see the opportunities for developing Ukraine and supporting this movement.
Cannes Lion Award


Creative Business Transformation


Strategist — Anastasiia Stratovych
Strategist — Ievgen Gavrylychenko
Strategist — Maksym Iliukhyn
Brand Leader — Valentin Paniuta
Project Manager — Alina Bozhniuk
Awards Manager — Anastasiia Melezhyk
Copywriter — Anna Kashcheeva
Art Director — Maxim Nazarov
Namer — Anya Lisovskaya
Chief Designer — Vitaliy Parfilev
Designer — Roma Baranovsky
Motion Designer — Yurii Khomovskyi
Production Manager — Yura Shedenko


Key decision-maker on client side — Mykhailo Fedorov
Client — Oleksii Vyskub
Client — Mstyslav Banik
Client — Alina Tornahi


Director — Pavel Buryak
Producer — Katerina Nefeld
DOP — Martí Hererra

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