The Largest Online Retailer in the Country Turned into a Human-First Brand
ecommerce
comms strategy
human-centric
positive vibes
Rozetka is the biggest online retailer in the country — so big that it is often referred to as Ukrainian Amazon.
From our first project, we set out to change that by introducing a trend of self-irony, light humor, and treating customers not like budget figures but like humans with their big and small hopes and dreams.
This Resulted in
4 years of collaboration 25+ campaigns 200+ commercials and special projects we feel really good about
And most importantly (yes, sometimes we use such clichés, because, well, they work), we created a human-first brand for the largest online retailer in Ukraine.
Of course, we are fans of each campaign we've made. Yet, here are a few dearest to our hearts, which we rewatch every now and then when we go sentimental.
Here’s One for a Christmas Mood
One for the School Season
and One that is Simply Cool
Rozetka
Co-founder, CEO — Vladyslav Chechotkin Marketing Director — Eugene Obrazok Brand Manager — Andrey Kovalevskyi
HyperNormal
Chief Designer — Vitalic Parfilev Strategist — Zhenya Gavrylychenko CX & Product Strategist — Nastya Stratovych Head of CX & Product — Maksym Iliukhyn Copywriter — Anna Kashcheeva Copywriter — Anna Lisovska Art Director — Maxim Nazarov Art Director — Iva Kucherenko Art Director — Alona Zdorova Art Director — Michael Zvegintsev Project Manager — Anastasiia Melezhyk Project Manager — Vlada Vasylieva Chief Operating Officer — Anastasiya Filipenko Motion Graphic Designer — Yura Khomovskyi CGI & Animation — Andrii Gorlov CGI & Animation — Oleh Baranovsky Designer — Andrii Sokolov Designer — Roma Baranovsky Chief Designer — Leonid Tatarinov Production Manager — Yura Shedenko Strategist — Olexander Prykhodko Brand Leader — Valentyn Paniuta
