Rozetka is the biggest online retailer in the country—so big that it is often referred to as Ukrainian Amazon. From our first project, we set out to change that by introducing a trend of self-irony, light humor, and treating customers not like budget figures but like humans with their big and small hopes and dreams.
This Resulted in
4 years of collaboration
25+ campaigns
200+ commercials and special projects we feel really good about
And most importantly (yes, sometimes we use such clichés, because, well, they work), we created a human-first brand for the largest online retailer in Ukraine
Of course, we are fans of each campaign we've made. Yet, here are a few dearest to our hearts, which we rewatch every now and then when we go sentimental.
Here’s One for a Christmas Mood
One for the School Season
and One that is Simply Cool
