How We Filmed Matrix without Neo and Nobody Noticed
video on demand
comms strategy
mermaidcore
matrix mood
Before We Proceed, You Need to Know Two Things.
First: MEGOGO is the biggest video-on-demand service in Eastern Europe.
Second: They still need ads to convince people to choose MEGOGO instead of any other international streaming giant.
Ok, now we are all set.
When we see an image deeply rooted into popular consciousness, we immediately focus on it. That’s how brains work.
See this Gif Below? Check It.
Done? Good. Now Scroll Down.
Did you notice there was a 1999 Nobel Prize winner?
We bet you didn’t. Because your attention was focused on an image that has become a part of pop culture, a hero of memes and social consciousness Neo from The Matrix. That’s in our nature. So when we needed to remind the film devotees about the huge library of their favorite content on MEGOGO, we showed them just what they couldn’t miss.
Like Leeloo & Korben Dallas Desperately Rushing to Watch the Broadcasts of UEFA Champions League
and Little Mermaid who Finally Saved her Prince
Did we mention that the number of subscriptions reached X? Now you know 🧜
Making Of
Agency
Brand Leader — Valentin Paniuta Strategist — Olexander Prykhodko Copywriter — Anna Kashcheeva Copywriter — Anna Lisovska Art Director — Maxim Nazarov Project Manager — Alina Bozhnyuk
Client
CEO — Volodymyr Borovyk Global Chief Marketing Officer — Valeria Tolochyna
Family Production
Director — Ignas Jonynas DP — Lena Chekhovsky Executive Producer — Anastasiya Bukovska Line Producer — Maxim Usik Assistant Producer — Maria Not and Elizabeth Ananian Director's Assistant — Mariko Artist Director — Natalia Makhovska Costume Designer — Dasha Filshina and Yulia Vlasova Casting Director — Pavlo Makarchenko Edinting — Victor Lisin Sound Design — Aleksandr Pustarnakov Colorist — Marina Tkachenko Music — Vitaliy Rozinko Post Production — TPH One
