tbi bank. mobile-first & clients-first bank in Bulgaria
Tough Luck for Traditional Banks
Traditionally, banks in Bulgaria, Romania and Greece behave like kings, treating their clients with paperwork, queues, and a somewhat high-brow atmosphere. For tbi bank, this seems like an opportunity to stand out by presenting a comfortable and human banking experience. All in all, people just want peace and confidence for their money.
What was there for us? We helped tbi bank stick out and communicate the human approach from push messages and IG-posts to branding and ad campaigns.
The Launch Campaign Let Potential Clients Feel the Coolness of Being with TBI Bank Whatever They Need:
Once people got accustomed to the advantages of tbi mobile banking, it was time to let them chill a bit.
Why not, if with tbi bank you can get a high rate deposit from the comfort of your sunbathing chair with a few taps on your smartphone?
Why not, if with tbi bank you can get a high rate deposit from the comfort of your sunbathing chair with a few taps on your smartphone?
We took a challenge to teach even the most traditional users in Europe to manage their deposits via phone instead of in a branch.
And it worked like a charm—literally, 100% success.*
*We Mean It:
100% increase in the number of arranged deposits.
90% of users made them specifically through the app on their phone.
And total success in the number of viewers who planned a vacation (:
100% increase in the number of arranged deposits.
90% of users made them specifically through the app on their phone.
And total success in the number of viewers who planned a vacation (:
