Hey, wanna haggle?
Monomarket is the marketplace inside the Ukrainian fintech monobank. Time to step out of the mono comfort zone and say hi. Right in back-to-school season — aka max ad noise — where the big guys have been parked on their turf forever.
Our challenge: get monobank users to break the habit of buying elsewhere.
So we told them, “Psst, the monobank app has a monomarket — complete with payment in installments and free delivery, btw.”
Now, how do you talk about an honest discount without drowning in the back-to-school discount storm, where everyone’s screaming “−70% on some chargers”?
Easy: don’t talk about promos.
Rethink the ritual. Instead of a plain 10% off, we invited people to... HAGGLE.
Our challenge: get monobank users to break the habit of buying elsewhere.
So we told them, “Psst, the monobank app has a monomarket — complete with payment in installments and free delivery, btw.”
Now, how do you talk about an honest discount without drowning in the back-to-school discount storm, where everyone’s screaming “−70% on some chargers”?
Easy: don’t talk about promos.
Rethink the ritual. Instead of a plain 10% off, we invited people to... HAGGLE.
For the market, we even dressed mono’s mascot as a grandma — because if anyone’s got a black belt in bargaining, it’s grandma.
And for this, monobank is investing its own 200 million.
That turns into a straight-up −10% in your cart on anything — from a washing machine to a laptop, no minimums, no drama.
That turns into a straight-up −10% in your cart on anything — from a washing machine to a laptop, no minimums, no drama.
And we gamified the classic “−10% in cart”
Fact: People hate spending money.
Other fact: People love memes.
So we grabbed Ukraine’s meme heritage, sprinkled in some celebs, and sent them to the bargaining table. The spots feel like your TikTok feed—fast, ironic, meme-y. Boom: ad noise → meme boom.
Nothing personal, only memes
monobank isn’t about “proper, textbook advertising from the last century.” It’s about fun, irony, and a little rebellion. So the OOH matched: simple, meme-driven, zero ideology.
And in subway cars, we openly side-eyed the usual marketing tricks:
Monobank
CEO — Oleg Gorokhovsky
CMO — Misha Rogalskiy
monomarket CEO — Artem Shevchenko
monomarket PO — Glib Babiiuk
PMM — Viktoriia Vashchenko
Marketing — Anna Abramiian
Creative Writer — Anton Voronkov
Creative Manager — Anna Yanborysova
Designer — Andrii Shepel
Designer — Kolia Novikov
Designer — Andrii Lebed
CMO — Misha Rogalskiy
monomarket CEO — Artem Shevchenko
monomarket PO — Glib Babiiuk
PMM — Viktoriia Vashchenko
Marketing — Anna Abramiian
Creative Writer — Anton Voronkov
Creative Manager — Anna Yanborysova
Designer — Andrii Shepel
Designer — Kolia Novikov
Designer — Andrii Lebed
HyperNormal
Copywriter, Idea — Anna Zaporozhchenko
Copywriter — Olena Tyshchuk
Art Director — Iva Kucherenko
Designer, Motion — Sasha Dashko
Project Manager — Kostia Kotov
Strategists — Sasha Kuziva, Maryna Dyka
Creative Leader — Valentyn Paniuta
Copywriter — Olena Tyshchuk
Art Director — Iva Kucherenko
Designer, Motion — Sasha Dashko
Project Manager — Kostia Kotov
Strategists — Sasha Kuziva, Maryna Dyka
Creative Leader — Valentyn Paniuta
Limelite Production
Director — Rodion Moseyenkov
DOP — Lena Chekhovsky
Executive Producer — Vlad Bolyelov
Line Producer — Eugene Zdorovylo
Bidding Producer — Viola Filenko
1AD — Kris Ilina
Production Designer — Anastasiia July
Production Manager — Anton Chernikov
Gaffer — Yaroslav Kutnyk
AC — Ruslan Vitkovskyi
FP — Serhii Sardudinov
Playback — Oleksii Honiailo
Stylist — Lena Ignatenko
MUA — Anna Lysevych
Casting Agency — EasyCasting
Casting Director — Karina Melnychenko
Casting Manager — Nastia Zykina
Location — Serhii Bilak
BTS — Aleks Sivchenko
Edit — Max Mulderr
CC — Vlad Chernolyasov
Composer — Maksym Sikalenko
Sound Design — Cavemen records
Post-Production Studio — Casper Studio
DOP — Lena Chekhovsky
Executive Producer — Vlad Bolyelov
Line Producer — Eugene Zdorovylo
Bidding Producer — Viola Filenko
1AD — Kris Ilina
Production Designer — Anastasiia July
Production Manager — Anton Chernikov
Gaffer — Yaroslav Kutnyk
AC — Ruslan Vitkovskyi
FP — Serhii Sardudinov
Playback — Oleksii Honiailo
Stylist — Lena Ignatenko
MUA — Anna Lysevych
Casting Agency — EasyCasting
Casting Director — Karina Melnychenko
Casting Manager — Nastia Zykina
Location — Serhii Bilak
BTS — Aleks Sivchenko
Edit — Max Mulderr
CC — Vlad Chernolyasov
Composer — Maksym Sikalenko
Sound Design — Cavemen records
Post-Production Studio — Casper Studio